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“Pigs in Paradise” Campaign Emphasizes the Importance of Saving and Giving Back

August 6, 2019

Pigs in Paradise 2019
Cash-filled piggy banks and pay it forward stories can lead to a lucky winner’s personal paradise.

Bellingham, WA – July 25, 2019 – Peoples Bank announced its newest campaign, “Pigs in Paradise,” to underscore the importance of both saving and giving back to the community. On Thursday, August 1, 2019, 200 piggy banks will be hidden within one mile of each of Peoples Bank’s 23 branches located in Chelan/Douglas, Island, King, Skagit, Snohomish and Whatcom counties. Each contains $30 in cash; $15 for the finder to keep and $15 to be paid forward. Anyone who shares a story of how they paid forward an act of kindness – whether they find a piggy bank or not – will be entered in a drawing to win $2,500 for their own personal paradise, such as a kitchen remodel or a trip of a lifetime.

Stories must be shared on the Peoples Bank Facebook or Instagram accounts (@peoplesbankwa) or in-person at any Peoples Bank branch. Further, anyone who enters the drawing at a branch office and completes an entry form will be entered to win a separate bonus prize of $400, half of which is earmarked for donation to a nonprofit of the winner’s choice. Winners will be announced on September 3, 2019.

According to a recent CNBC poll, Americans’ top personal finance concern is being able to save enough for retirement. Backing this up, data from Northwestern Mutual’s 2019 Planning & Progress Study reveals that nearly a third (30 percent) of U.S. adults aged 18 and over are within three paychecks of needing to either borrow money or skip paying one or more bills. The study also shows that more than a fifth (22 percent) of Americans have less than $5,000 saved for retirement, and nearly half of working adults (46 percent) expect to work past the traditional retirement age of 65.

“These piggy banks serve as a reminder of the importance of saving and planning for your financial future,” said Andy Pohlman, Chief Retail Banking Officer at Peoples Bank. “The ‘Pigs in Paradise’ campaign is a fun way for us to help people think about their financial goals, while also creating opportunities to give back to the communities where we live and work.”

More information about “Pigs in Paradise” and full contest rules can be found at http://www.peoplesbank-wa.com/pigs.

About Peoples Bank

Peoples Bank is a locally owned and operated, independent full-service community bank with $1.8 billion in assets. Headquartered in Bellingham, Washington, the Bank was founded in 1921 and operates 23 branches located throughout Washington. In its most recent rating, BauerFinancial, a leading independent bank rating firm, awarded Peoples Bank its highest five-star superior rating. This rating recognizes Peoples Bank’s strong financial management practices, dedicated employees and long-standing customer relationships. Learn more about Peoples Bank at https://www.peoplesbank-wa.com/.

PRESS

KOMONews.com

If you see a piggy bank hidden around Washington, don't ignore it – you could get money out of it. Starting Aug. 1, Peoples Bank will have piggy banks hidden within one mile of each of their 23 branches. Read More...

The Bellingham Herald

Pigs may not be able to fly, but if you’re lucky enough to find a green and white one with a Peoples Bank logo on the side and $30 stuffed inside, you might soon be flying somewhere exotic.Yes, folks, the little plastic pigs are back! Read More...

Everett Herald

This little piggy … went to the forefront of a bank’s marketing campaign. Peoples Bank is scattering 200 piggy banks at its 23 branches statewide. Each plastic piggy has $30 in cash. The bank, headquartered in Bellingham, has a piggy bank promotion every August, just in time for when kids start getting bored and parents start getting broke. Read More...

Skagit Talk

Peoples Bank announced its newest campaign, “Pigs in Paradise,” to underscore the importance of both saving and giving back to the community. On Thursday, August 1, 2019, 200 piggy banks will be hidden within one mile of each of Peoples Bank’s 23 branches located in Chelan/Douglas, Island, King, Skagit, Snohomish and Whatcom counties. Read More...