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“Pigs in Pictures” Campaign Emphasizes Giving Back to Local Businesses

July 15, 2022

Peoples Bank Announces the Launch of ‘Pigs in Pictures’
 
The annual promotion aims to encourage supporting local businesses while having fun.
 
Bellingham, WA – Peoples Bank is launching “Pigs in Pictures” – an updated take on its annual piggy bank treasure hunt. Nearly 500 pigs, each containing $20.00, will be hidden throughout the Bank’s footprint in Chelan, Island, King, Skagit, Snohomish and Whatcom counties from July 18 to August 1. The promotion is designed to encourage saving, supporting local businesses, and most importantly, fun.
People who find the pigs are encouraged to spend the money at their favorite local business. Uploading a picture with the pig at www.peoplesbank-wa.com/pigs also earns finders a chance to win a $1,000 grand prize!
Most pigs will be hidden within a one-mile radius of Peoples Bank’s 23 branch locations. New this year, real-time clues about the location of the hidden pigs will be provided throughout the two-week promotion from Peoples Bank’s Twitter account, @peoplesbank_wa.
“Our pigs promotion is a fun and engaging way to spread financial awareness while encouraging people to explore their local communities and support their amazing local businesses.” said Kamyar Monsef, Chief Retail Banking Officer at Peoples Bank. “Our hope is that people who find a pig will use the cash to support their favorite local business or discover a new one.”
With nearly 500 chances to win, the promotion aims to bring local communities together, especially as people and businesses continue to recover from the pandemic.
According to the Small Business Credit Survey (SBCS), small businesses still face a difficult recovery, with nearly 80% of small businesses reporting continued negative effects and 63% reporting a reduction in revenue compared to 2019.
 
About Peoples Bank: Peoples Bank is a locally owned and operated, independent full-service community bank with $2.8 billion in assets. Headquartered in Bellingham, Washington, Peoples Bank has been serving the community for 100 years and operates 25 locations throughout Washington. Reflecting its strong financial management practices, dedicated employees, and long-standing customer relationships, Peoples Bank was awarded a superior five-star rating from BauerFinancial, a leading independent bank rating firm. Learn more about Peoples Bank at www.peoplesbank-wa.com. Member FDIC.

5 Star RatingPeoples Bank is rated 5-Stars by Bauer
Rating as of March 2024
| bauerfinancial.com